PRODUCT OVERVIEWA transformative triple‑camera system that adds tons of capability without complexity. An unprecedented leap in battery life. And a mind‑blowing chip that doubles down on machine learning and pushes the boundaries of what a smartphone can do. Welcome to the first iPhone powerful enough to be called Pro. Expanded field of view. iPhone 11 Pro Max lets you zoom from the Telephoto all the way out to the new Ultra Wide camera, for an impressive 4x optical zoom range. Elegant, immersive interface. We leveraged the wider field of view to let you see what’s happening outside the image frame — and simply tap to capture it. And there’s almost nothing between you and your subject except a new, Pro camera font. So you’re always fully immersed in the scene. iPhone 11 Pro Max lets you capture videos that are beautifully TRUE to life, with greater detail and smoother motion. Epic processing power means it can shoot 4K video with extended dynamic range and cinematic video stabilization — all at 60 fps. You get more creative control, too, with four times more scene and powerful new editing tools to play with. From dimly lit restaurants to moonlit beaches, the new Night mode uses intelligent software and A13 Bionic to deliver low‑light shots never before possible on iPhone. And it all happens automatically. You can also experiment with manual controls to dial in even more detail and less noise. And it all happens automatically. Next-generation Smart HDR uses advanced algorithms to finesse highlight and shadow detail in your image. And now it leverages machine learning to recognize faces in your shot and intelligently relight them. That means iPhone 11 Pro Max can automatically fine-tune detail in both the subject and the background. Even some DSLR cameras can’t do that. Say you’re taking photos and you see something you’ve got to catch on video. With QuickTake, there’s no need to switch modes. Just leave your finger on the shutter to start recording. Want to keep the